Sunday, November 14, 2010

Book Started!


Voluntary Simplicity

I am actually beginning the book that has been inside my head for years now. What I like about the idea for my book is that it has never been done before and so it will be new to the market. People will hopefully react in a positive manner to the ideas and concepts and homes that I have selected to exemplify my ideas. If you haven't noticed, things are a changing in the home furnishings industry and in the housing market. There are major reasons why these changes are occurring and I am not going into the economic reasons in my book, only what I see as examples of where housing and furnishings should be going and then highlighting the people who are forward enough to already have houses that exemplify these notions of mine. My believe it that we are headed in a brand new direction and leading the charge is a new demographic group.

I will give out one more teaser too. Trend merchandising is over, in general. I began noticing the decline in this type of marketing a number of years ago when all of a sudden the home industry was cluttered with trend people who had absolutely no idea what a trend curve was, what trend merchandising was or how to manifest it properly, or the difference between and trend and a fad. When I began to notice this, I got out of being a "trend and color"consultant. I will still use it as a valuable tool, but I will NOT highlight myself as trend person because there are simply too many people out there calling themselves that who have no idea what they're doing. When this happens the notion of trend marketing is ironically, post-peak. So, I have come up with a brand new idea on what this means moving forward and how I can best implement this in my new business, The RockinR Design Group. So, be looking for some really good mojo to come your way from me and I would love for you to follow on my Facebook page to see the pictures of the homes I will be highlighting. Or, perhaps I can figure out how to do that here. Hang on....Very cool, it just loaded up top. Now you will know why that image is there as it is part of the beginning of letting you see what I am up to now.

I can't wait to hear what you think of the houses I select and be watching for my first newsletter to come out. It's called, TrendSavvy Magazine. I have had the magazine for years and done very little with it. I think I have two issues, so let me know if you'd like me to send you a pdf version of them. Anyway, I decided I was not going to change the name of it because it still has some equity in it and I have a Website already in that name. I have started the newsletter and that should be available to see in a week or two. I love getting back in the saddle and I love feeling better. I am still a little slow, but I can still work really well because my intuition is stronger than ever. In the world of marketing and branding you had better have a person who has strong intuition skills and strong design skills and that's what I come to the table with. Yay. So, here it comes. Hope you like it!! Let me know your thoughts!

Robin


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